Iconic memory is a component of visual memory, which is itself a sensory memory. Its role is to organize the visual information in such a way to facilitate their processing. In other words, it allows us to see things better.
We most often ignore the effects of our memory in our behaviors, thoughts, actions or words. Past experiences unconsciously influence our percpetions, thoughts, actions and thus build a hidden world of consicous memory.
You may be wondering what influences these consumers. How to analyze their buying habits and anticipate how they will change. Influencing factors help us to determine what will change consumer buying behavior.
Some experiences considered as references have highlighted the principles on which Neuromarketing is based. The enthusiasm of the scientific literature and the media for these experiments has contributed to the democratization of Neuromarketing.
How can an advertisement awaken our desire? What motivates our desire to buy? Why do we choose one product over another? If advertising is both an art and a technique, if some brands are more successful than others, it is certainly not without reason.