Neuromarketing allows the results of cognitive research to be used in marketing work to increase conversions and sales. All this by creating a better user experience.

1. Awaken the emotions of your audience

The human being is an emotional being. Thus, by establishing an emotional connection with the audience, the strategy is more effective.

Consumers’ feelings stimulate purchasing decisions. Neil Patel says that the most successful brands are those that stimulate the right emotions.

So how can you appeal to the emotions of your audience?

It is necessary to create content that stimulates the following emotions ensures the study of OkDork and Buzzsummo:

– fear or wonder;
– to laugh at him;
– the fun;

2. Add pictures to faces

Facial expression is a universal language. Remember that children begin to communicate through facial expression. But also, thanks to the tone of the parents’ voices. The brain has an innate ability to understand facial cues. On the one hand, images with faces are a vector of emotion. On the other hand, they help to gain the trust of customers. By doing so, you ensure that your prospect takes action.


3. Use colors to create emotion

To convey the desired emotion it’s important to use specific colors. Indeed, each color has a well-defined meaning. Some brands have understood this very well and are using it effectively. A tool that will allow you to communicate a clear and emotional message.

4. Focus on relieving pain points

According to traditional marketing, the best method of promotion is to highlight the benefits of a product/service and the solutions it provides.  As a result, it is the part of the brain related to pleasure that is stimulated.

In an article for by Neil Patel, neuromarketing experts say that the brain’s reflex to avoid pain is three times more powerful than that of pleasure.

Consequently, information is better accepted if you highlight the issue to which it responds than the pleasure it provides.

5. Take advantage of the reciprocity law

A study conducted in 2002 investigated the circumstances under which restaurant customers tip. Three types of scenarios were submitted to customers: The first is to offer the bill with a candy. The second is to offer the bill with several candies. Finally, the third scenario consists in not offering any candy to the customer

The researchers concluded that the presence of candy increased the average tip from 15 to 18%. This study attests to the effectiveness of the reciprocity law. In addition, people feel indebted.

5. Use rarity as a lever

Humans have behaviours and preferences that are interesting to analyze. In a state of craving, desire increases. Conversely, desire decreases. This phenomenon is known as the rarity effect. In 1975, Worchel, Lee and Adewole conducted a study to examine the effect of rarity on humans. 

The researchers placed 10 cakes in one jar and 2 cakes in another. The cakes in the jar that contained 2 of them received a higher scoring than the cakes in the 10-cakes jar. Note that the cakes are of the same type.

We can conclude that it is preferable to present limited offers. Both in terms of quantity and time.

Neuromarketing is a very powerful tool if used effectively. In short, it allows you to earn the trust of your customers. But also, to create a strong link with your target audience.

In short, it is the engine that will allow you to increase your leads and conversion rates.