The founding experiences of Neuromarketing

Some experiences considered as references have highlighted the principles on which Neuromarketing is based. The enthusiasm of the scientific literature and the media for these experiments has contributed to the democratization of Neuromarketing.

What is Neuromarketing ?

How can an advertisement awaken our desire? What motivates our desire to buy? Why do we choose one product over another? If advertising is both an art and a technique, if some brands are more successful than others, it is certainly not without reason.